Coach Julie
My background
I didn’t set out to become a mental performance coach.
I became one because I lived it.
I’m a mom.
I’m a former athlete.
And I’ve sat in the stands, in the car, and at the kitchen table watching a talented, driven daughter struggle with pressure, self-doubt, and the weight of expectations she never asked for.
I know what it feels like to watch your daughter work so hard, care so deeply, and still walk onto the field or court carrying anxiety instead of confidence.
I know the knot in your stomach on game day.
The silent car rides after tough performances.
The moments when you want to say the right thing but fear making it worse.
This is not a talent problem.
It’s a mental performance problem.
Girls experience pressure differently. They internalize mistakes. They replay errors. They tie performance to self-worth. And too often, they believe that struggling means something is wrong with them.
I watched that happen up close. And I realized something powerful my daughter didn’t need more coaching.
She needed tools. She needed someone to teach her how to work with her mind instead of fighting it.
And honestly
So did I.
YEP was born from that place.
Not from theory.
Not from motivation quotes.
But from real moments. Real tears. Real conversations. Real trial and error.
I went all in on learning how the brain works under pressure, how emotions drive performance, and how simple, repeatable mental skills can change everything when they’re taught the right way. I became certified, trained, and obsessed with turning complex mindset science into tools athletes can actually use in real time.
What I created with YEP is the system I wish we had sooner.
A way for female athletes to stop spiraling after mistakes.
A way for parents to know what to say and how to show up.
A way to bring confidence, calm, and joy back into sports.
YEP isn’t about fixing your daughter.
She’s not broken.
It’s about giving her the skills to trust herself, bounce back, and play freely again.
And it’s about helping you become her safe place, her steady voice, and her biggest supporter without feeling helpless or unsure.
If you’re here, chances are you love your athlete deeply and just want her to believe in herself the way you already do.
I see you.
I’ve been you.
And I built YEP for you.
You don’t have to navigate this alone anymore.